artificialrace.com Estimated reading time: 1 minutes
A few months ago I was looking at our Twitter mentions and I saw a Tweet by Christopher Hoffman.
Christopher made three bold points:
Rank tracking tools should be tracking pixels and not just rank
Rank trackers should also be tracking SERP features
As digital marketers, we should adapt our SERP strategy based on what’s ranking on the SERPs
The points he brings up are all crucial for SEO as it stands.
In other words, not understanding this could mean you’re missing out on some obvious opportunities, or worse being left behind by focusing on outdated metrics.
To help you out…
In this post, I’ll explain why you must implement pixel tracking and target SERP features in your SEO strategy. I’ll also show you some case studies using Rank Ranger’s pixel tracking secret weapon.
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