Estimated reading time: 1 minutes
There’s a lot of advice out there on how to recover from and even prevent your site from being hurt by one of Google’s core updates. Some of the advice is pretty good… some of it is a bit cliche. So let’s go down the rabbit hole a bit by analyzing the data on the core updates, some site-level patterns that the updates have produced, and what you might want to consider for your site as a result.
Here’s a data-packed (yet holistic) look at what you can do to prevent ranking and traffic losses at the hands of a core update.
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