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Schema markup is one of the most underutilized aspects of SEO.
Not implementing it could mean missing out on big SEO opportunities. For instance, implementing schema markup could dramatically increase your site’s chances of achieving rich snippets.
Results with rich snippets generally tend to get higher click-through rates which could lead to more traffic and even higher rankings.
This guide is an introduction to schema markup and how it can be used to boost the visibility of your website on SERP.
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