artificialrace.com Estimated reading time: 1 minutes
Marketing joins two worlds.
On the one hand, there is the creative side which connects with the end-user. Wedded to the creative side is the analytical side.
Analytics and data tell marketers if their creative efforts are paying off.
Any online business that has a presence on multiple channels and platforms will have many sources of data all reporting on different aspects of the campaign.
Keeping track of all of these data sources is difficult. Making sense of it all is almost impossible.
To solve this problem, marketing dashboards were created.
In this post, I’ll be going through what marketing dashboards are, how they work, and why you need them.
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