What are SEO friendly URLs? – SEO Basics

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SEO practices change and evolve – this is no secret. So, when it comes to URLs, they usually aren’t a top priority for ranking high.

But do URLs matter for SEO in the long run?

Yes!

This element might be less significant than titles, headings, and keywords, but it plays a vital role in helping your website rank high. Therefore, excluding URLs from your SEO strategy could cost your website to perform poorly. URLs help browsers and crawlers access and shine a light on your webpages, so their structure and the overall site architecture are vital for SEO.

There are multiple ways to structure your URLs, and they will help in complementing your SEO strategy. That’s why we’ll be going over the basics to show you how you can structure your URLs and help your website rank higher.

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