URLs Are Out, Breadcrumbs Are in (And Big Changes to Google Ads)

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Mobile continues to be the pied piper to desktop’s SERP layout as Google seems to have moved on from the URL in favor of Breadcrumbs. Google Ads brings the meaning of “close variants” to a whole new level while it announces the average position metric will die. Plus, a new podcast carousel hits the SERP while Google moves its “Featured Snippet anchor highlights” beyond AMP and gives hotels access to edit their amenities inside the Local Panel! Oh, and there were more Google bugs too…

Welcome to the September edition of the SERP News covering the memorable month of August 2019!

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