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Google’s latest page title update has caused a storm in the SEO community. I’ve seen SEOs claim that the changes to their titles have dramatically impacted their client’s click-through rates.
This means knowing what exact changes are happening to your titles in search is crucial to your success as an SEO.
In this post, I’ll explain what Google changed with this update. I’ll also show you how your keyword rank tracking software can show you:
All the changes Google is making to your page titles and descriptions
How to see if title changes affect your CTRs
If there is any impact on your rankings
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