artificialrace.com Estimated reading time: 1 minutes
In part two of a three-part discussion about Google Analytics 4, we look at the key benefits that GA4 offers over Universal Analytics.
In this episode, our panel discuss the advantages of Google Analytics 4 over Universal Analytics, including:
The advantages of GA4 over Universal Analytics
How you can tell a better story with Google Analytics 4
How GA4 deals with different properties
Will GA4 replace software like heat map or CRO software
Does GA4 help you visualize your buyer’s journey
Is there better data available in GA4?
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