Estimated reading time: 1 minutes
Back in 2019, I was trying to please a difficult client. I’m sure you know what that’s like.
At some point, he threatened to fire us.
He wanted better rankings. By next week.
Let’s just say he wasn’t the most reasonable person to deal with. Nothing we said could persuade him. Since his site was ranking on page one of Google for many terms, Featured Snippets seemed like a great option that could yield results within a week.
After a stressful week of running tests and experiments on my own, I was able to get some impressive looking Featured Snippets for the next meeting. Crisis averted.
Having gone through that experience, I wanted to create a deep and comprehensive guide that could help you come up with strategies for winning Featured Snippets. This is part 2.
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