Seven Things All SEOs Need to Know About E-A-T with Lily Ray

Estimated reading time: 1 minutes

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Most SEOs have heard of E-A-T but why has there been such a big emphasis on E-A-T? How does Google actually use E-A-T? And how do you optimize for E-A-T?

That’s what we’re going to be discussing today with a New York City based creative and passionate SEO professional Lily Ray.

In this episode, Lily shares seven things every SEO needs to know about E-A-T:                                            

What is E-A-T?     
What is YMYL?     
How does Google use E-A-T?     
Why is there such a big emphasis on E-A-T?   
Can you see your E-A-T score?     
How do you optimize your E-A-T?       
Can you influence E-A-T in areas other than content?

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