SERP News: Scroll-to-Text Featured Snippet Highlights Go Universal

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This was one of my favorite months on the Google SERP. Not because the changes Google made “broke the way of the SEO industry.” Rather, it’s because the changes Google made may seem slight or even negligible. But that would underestimate the search engine. Sometimes, the most innocuous changes to the Google SERP harbor the biggest impact. Such was the case on the June SERP.

Get ready, get set, here comes the July 2020 edition of the SERP News!