Samsung says ChatGPT-like AI smarts could come to Bixby

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Samsung may equip Bixby with Generative AI features.
The company is “working hard” to deliver these new capabilities to its core digital assistant.
Samsung says the update could “redefine the role of Bixby” on its devices.

Samsung could smarten up Bixby with Generative AI abilities. The information comes from a high-ranking Samsung executive who confirmed the company’s plans to CNBC in an interview conducted last month.

“With the emergence of generative AI and LLM (large language model) technology, I believe that we have to redefine the role of the Bixby so that Bixby could be equipped with Generative AI and become more smarter in the future,” Won-joon Choi, executive vice president of Samsung’s mobile business told the media outlet.

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