Estimated reading time: 1 minutes
Yes, we all know that Google is a semantic search engine.
What this means is…
Using Natural Language Processing, Google attempts to understand the meaning of your content rather than just looking for literal keyword matches.
The reason is, that Google is attempting to improve the user experience by attempting to bring results that more accurately satisfy the searcher’s intent.
In this post, I’ll attempt to answer:
What is natural language processing?
How does natural language processing work?
How do you use natural language processing in SEO?
To do this, I’ll be focusing on theoretical knowledge as well as putting on my scientist hat and doing a little experimentation. (Yes, I love tinkering.)
My goal for this experiment is to have a deeper understanding of how to create on-page SEO for NLP.
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