Nine Ways the Google SERPs are changing with Gerald Murphy

Estimated reading time: 1 minutes

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How closely do you keep an eye on how the SERP is changing? And how is the changing SERP changing the way that SEO should be done?

In this episode, Gerald Murphy shares nine ways the Google SERPs are changing. 

The nine ways are:

SERP-Less
Complex SEO behaviors     
SERP feature evolution     
Quality importance for ranking 
Integration of different engines on each engine   
Keyword/Query understanding   
Devices/Mobile   
Zero clicks   
Personalization

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