Estimated reading time: 1 minutes
When creating content with the goal of attracting traffic from Google, keyword research is a must.
Good keyword research will not only inform you what users are typing into Google, but it will also inform you what questions users want answered. Including answers to these questions in your content is the first step in creating high-performing content.
Find out, what numbers matter when performing research, and where you should trust your gut when it comes to creating content.
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