In Search [Episode 87]: Is Amazon Targeting SMBs with Search Ads?

Estimated reading time: 1 minutes

• About The Author

Jason Dodge joins the podcast to share his discovery around Amazon’s use of Search Ads to compete with SMBs:

How Amazon might be leveraging Search Ads to compete with local suppliers in unexpected ways
What Amazon’s paid search strategy implies about the overall direction of the platform
How Amazon’s use of search ads might impact competitor’s ad budgets negatively

About The Author

artificialrace.com

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