HUAWEI is killing its P series flagships and starting again ‘with a new attitude’
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HUAWEI has renamed its P series to “Pura,” and the first set of devices will carry the “HUAWEI Pura 70” branding.
The HUAWEI Pura 70 series is said to include four phones in the lineup: the Pura 70, Pura 70 Pro, Pura 70 Pro Plus, and Pura 70 Ultra.
HUAWEI continues to make some great camera flagships, but they have dropped out of most conversations in Western markets due to the US ban against them. Even then, the HUAWEI P60 series flagships have been praised for packing in some impressive camera hardware that competes against the best of the best. Despite the overarching success of the HUAWEI P-series over the past several years, the company has announced that it has killed off the P-series branding and rechristened the upcoming phone releases as the “HUAWEI Pura 70” series.
HUAWEI announced this branding change through its official Weibo account, mentioning that the HUAWEI P series has been “upgraded” to the HUAWEI Pura, complete with a “new attitude.”
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