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Every once in a while, ‘rank tracking’ will enter the SEO conversation in a serious way. It can be some sort of study that relates to rank position or one of Google’s many changes but whatever the catalyst, rank tracking is one of those SEO topics that rears its head with some regularity. The problem with rank tracking is that we tend to relate to it as an entirely automated process. So, leave it to the guy who works for an automated rank tracking tool to show why and how tracking rank properly means looking beyond automation per se.
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