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As Google and other search engines progress, SEO is constantly evolving.
One of the biggest evolutions is semantic SEO.
Semantic SEO is a branch of SEO that seems to have flown under the radar for many. What’s interesting is that semantic search is here to stay as Google is doubling down on semantic search with many of its algorithms.
For instance:
Hummingbird
Rank Brain
Bert
Mum
This means understanding how Google structures entities in its Knowledge Graph and incorporating that knowledge into your site structure is becoming more important every day.
In this post, I’ll cover what a topical map is and how you can use it to structure your content so that your site content can be easily understood by both users and search engines.
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