How has Google Analytics evolved?

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How has Google Analytics evolved? And what are we going to lose when Universal Analytics goes away?

Welcome to part one of a three-part discussion about Google Analytics 4. And in this episode, we’re going to be looking at how Google Analytics has evolved and what we’re going to lose when Universal Analytics goes away. 

Taking part is Jeff Sauer, founder of Jeff Analytics and Data Driven U, Brie Anderson, owner of Beast Analytics, Jill Quick, analytics consultant and trainer from The Coloring In Department, and Dara Fitzgerald, CEO and co-founder at Measurelab. Jeff, could I ask you to start with a whistlestop history of Google Analytics?     

In this week’s episode, our panel will help you understand Google Analytics 4, including:     

The history of Google Analytics   
How Google Analytics has changed   
What SEOs will lose by moving over to Google Analytics 4           
What SEOs should know to embrace Google Analytics 4     

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