Estimated reading time: 1 minutes
TikTok is surprisingly addictive.
Ever wonder why?
It all comes down to one word.
Data.
Yes, TikTok has extensive data on its users, and this helps the platform to continuously deliver content that its users love.
Now, as a digital marketer, if you are marketing to Gen-Zers, you might want your business on TikTok. Maybe users will become addicted to your content.
To do that effectively, you must know how the TikTok algorithm works.
In this post, I’ll cover how the TikTok algorithm works so that you can gain massive traction.
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