Google: That’s No Search Engine… That’s An Authority Engine!

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It’s obvious, Google is no longer a search engine. Rather, Google is all about offering answers and guiding users on their search journey. That’s why Google has evolved into an “answer” or “discovery” engine, right?

Wrong.

I used to think the same thing. Until I realized Google isn’t an answer engine, it’s not a discovery engine… or any other catchphrase that focuses on Google offering content directly to the user and discouraging clicks.

For Google, it’s all about “authority.”

Here’s why Google is, in reality, an authority engine & why getting this right actually matters!

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