Google Deduplicates Featured Snippet URLs & Rolls-Out Core Update

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It seems like everything and everything that was once the Google SERP has been turned on its head in what has been a downpour of serious changes to the results page! Featured Snippet URLs have been pulled from the organic results, the desktop SERP started to look like the mobile SERP only for it to not look like the mobile SERP, and life just got a bit more complex for retailers with Google’s Popular Products extravaganza. Oh, and we got our first core update of 2020 to boot!

Welcome to the February 2020 edition of the SERP News.