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A new report forecasts that GenAI smartphone shipments will increase from 11% in 2024 to 43% by 2027.
Samsung currently ships the most GenAI phones, but Apple is likely to take the lead by next year once it enters the AI space.
Qualcomm will lead the AI SoC space by the end of this year.
Both Google and Samsung made AI features a huge part of their most recent flagship smartphone launches, but we can expect this innovation to become the new normal. According to a new report, the number of GenAI phones shipped is set to quadruple by 2027.
The report commissioned by Counterpoint Research forecasts that 11% of the smartphones shipped in 2024 will feature an element of GenAI, and that share is set to rise to 43% by 2027. This is in no small part down to the fact that Apple is expected to join the segment later this year, becoming the market leader by the end of 2025.
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