Four Ways to Determine Search Intent for a B2B Audience

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How much do you consider search intent when developing your SEO content strategy? Why is it so important to understand intent as it is? And how do you cater for intent?

In episode #108 Adriana Stein explains four ways to determine search intent for a B2B audience including:

Streamline buyer personas
Keyword research and clustering
Keyword mapping   
Create your content

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