Does Position Impact Meta-Description Length on the SERP? [Study]

Estimated reading time: 1 minutes

• About The Author

All good things start with observations. In this case, I thought I noticed that Google was showing much longer meta-descriptions towards the top of the SERP. In fact, the more queries I ran the more it seemed that Google was showing longer meta-descriptions at the top of the SERP and shorter ones towards the bottom.

Is this true? Is Google showing longer meta-descriptions for those URLs that rank better?

To find out I analyzed 5,000 keywords… for a month.

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