Distinctions Between Local SEO and SEO

Estimated reading time: 1 minutes

In the vast landscape of digital marketing, search engine optimization (SEO) stands as a pillar of success for businesses striving to establish their online presence. However, within the realm of SEO, there exists a specialized branch known as Local SEO, which caters to businesses targeting local audiences. Understanding the nuances and differences between Local SEO and traditional SEO is crucial for businesses aiming to maximize their visibility and reach in both local and global markets.
What is SEO?
Before delving into the specifics of Local SEO, it’s essential to grasp the fundamentals of SEO itself. SEO encompasses a set of strategies and techniques aimed at improving a website’s visibility and ranking on search engine results pages (SERPs). The primary goal of SEO is to increase organic (non-paid) traffic to a website by optimizing various elements, including content, keywords, meta tags, and backlinks.
Search engines like Google use complex algorithms to determine the relevan…

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