Creating Content in the Age of Google as a Discovery Engine

Estimated reading time: 1 minutes

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VP of Content Strategy at AimClear, the great Mark Traphagen will join us to talk about how Google’s shift to being a discovery engine changes the content landscape:

How does ‘search as a journey’ impact your content creation?
How can you develop a content strategy that aligns to Google’s tendency to guide users to a greater extent?
Why having a ‘content mindset’ is more important than ever & how to prioritize your content efforts in this new world of Google!

Plus, we pick apart the latest Google algorithm update, the unconfirmed July 2019 update, which as you shall see was quite… weird.

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