“AI toothbrushes” are coming for your teeth—and your data

Enlarge / Oclean’s X Ultra, released in July, has optional Wi-Fi connectivity. (credit: Oclean)

One of the most unlikely passengers on the AI gadgets hype train is the toothbrush. With claims of using advanced algorithms and companion apps to help you brush your teeth better, toothbrushes have become a tech product for some brands.

So-called “AI toothbrushes” have become more common since debuting in 2017. Numerous brands now market AI capabilities for toothbrushes with three-figure price tags. But there’s limited scientific evidence that AI algorithms help oral health, and companies are becoming more interested in using tech-laden toothbrushes to source user data.

AI toothbrushes

Kolibree was the first company to announce a “toothbrush with artificial intelligence.” The French company debuted its Ara brush at CES 2017, with founder and CEO Thomas Serval saying, “Patented deep learning algorithms are embedded directly inside the toothbrush on a low-power processor. Raw data from the sensors runs through the processor, enabling the system to learn your habits and refine accuracy the more it’s used.”