artificialrace.com Estimated reading time: 1 minutes
How can you become more effective at SEO by working more closely with PPC?
In this episode, Jay will share seven tips to help SEO and PPC to work together.
The tips are:
Not viewing each other as competitors
Common goals and taking credit for brand revenue
Using SEO to reduce PPC costs
Using PPC to test an SEO Strategy
Landing page development
Using dynamic search campaigns to find keyword ideas
Keyword level SERP features from your rank tracking tool
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