6 Things That SEOs Need to Know About Growth Planning

Estimated reading time: 1 minutes

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What has growth planning got to do with SEO? And what can SEOs learn from growth planning?

In this episode, Ken Marshall shares 6 things SEOs need to know about growth planning, including:

Shareholder’s expectations around ROI planning
Understand your client’s business model and sales process as well as they do
Center your keyword focus around the client’s right-to-own
Plan campaign tactics for short-term, mid-term, and long-term value
Monthly and quarterly analytics
Stay in close communication with your clients about their ever-changing business priorities